Paul & Diana Cavanaugh founded Paul's Pet Food in early 1994. Why?
Two important trends lead them to explore the pet food business; an increasing public awareness of healthier pet food, and an increasing desire for shopping convenience due to more households of two working adults. The next step was to create a pet food line to satisfy the clamor for a higher nutritional standard and to incorporate the convenience of free home delivery. With these in mind, Paul set out to build his pet food business.
The first challenge on the agenda was to find a pet food supplier and formulate a super-premium pet food for both dogs and cats that was an original recipe, unlike any others on the market at the time. Paul needed to compete with the well-known national premium pet food brands as well as deliver at a competitive price. This was no easy task but he was determined to build his business and to build it successfully.
After intense research, Paul connected with an individual who had 60 years of experience in formulating pet food. With his guidance and expertise, Paul developed the Paul’s Pet Food products, known today as Nature’s Select Pet Food.
Nature’s Select formulas were made with the proper balance of vitamins, minerals, proteins, and carbohydrates from all natural foods. These are all designed and produced to meet the health and nutrition needs of most household pets with no chemical preservatives, by-products or artificial ingredients. Paul’s Pet Food was dedicated to delivering the freshest, highest quality product possible, just like Nature’s Select still is to this day.
The next challenge for Paul was to create a delivery operation and marketing system that would allow him to efficiently distribute his products to consumers in the local market while also earning a fair profit. In the first year alone, Paul’s Pet Food experienced 60% growth- an amazing feat for any business, especially a small business. How did he do it? By attending the Orange County Swap Meet in Costa Mesa, California every single weekend the entire first year in business!
Nature’s Select is always evolving and constantly adapting to the changing markets, consumer buying trends, technology and to the needs of our customers. As the years go by, Nature’s Select continues to grow with our customers and adapt to the needs and wants of both the pet owner and the pet.
We are committed to making our product line available nationwide through the NS Distributor licensing program and now through retail opportunities.We look forward to providing you quality products through personalized customer service. Welcome to our Nature’s Select family!
All-Natural Pet Food Delivered to Your Door Since 1994!