Two important trends lead them to explore the pet food business; an increasing public awareness of healthier pet food, and an increasing desire for shopping convenience due to more households of two working adults. The next step was to create a pet food line to satisfy the clamor for a higher nutritional standard and to incorporate the convenience of free home delivery. With these in mind, Paul set out to build his pet food business.
The first challenge on the agenda was to find a pet food supplier and formulate a super-premium pet food for both dogs and cats that was an original recipe, unlike any others on the market at the time. Paul needed to compete with the well-known national premium pet food brands as well as deliver at a competitive price. This was no easy task but he was determined to build his business and to build it successfully.
After intense research, Paul connected with an individual who had 60 years of experience in formulating pet food. With his guidance and expertise, Paul developed the Paul’s Pet Food products, known today as Nature’s Select Pet Food.